InMapz is the mapping engine for venues and events mobile applications.
InMapz maps are digitized and interactive. Each point of interest (POI) is precisely mapped to the geographical GPS latitude longitude coordinate. This accurate mapping enables precise locations where users can find the “you are here” blue dot. Precise GPS also enables finding equipment in hospitals, materials in warehouses, stores in malls, products in groceries stores, etc. Direction paths are shown from origin to destination. Facilities like restrooms, elevators, escalators, parking lots are marked and can be quickly searched.
Each point-of-interest (POI) can be customized. For example a store in a mall has names, description, photo images of the store fronts, web site address, physical address, phone number, etc. Each merchant store can upload advertising onto the store’s detail screen. All information can be updated instantly so that the venue’s map doesn’t wait months to get updated. POIs are searchable by names, product categories, keywords, and tags.
Search engine can search points of interest on the map, search for directions, search for facilities. In addition, users can search for product names, product categories, tags and keywords. All information in a venue are searchable to show more detailed info and to locate where the item or place of interest is.
InMapz promotion engine enables advertising by locations. Campaigns can be targeted by time, interests, and location. Each venue can have ads shown to only visitors of that venue. Ads can also be targeted based on proximity to visitors while they are on premise.
For trade show events, InMapz helps attendees to connect and network with exhibitors, speakers, other attendees. Some speakers may not want to disclose personal contact info. However they still want to connect with their audience. Users of InMapz event app can send messages to speakers. Likewise, one of the main goals of exhibitors at trade shows is to gather sales leads. But often exhibitors are limited to connect only with attendees who visit or walk by their booths. Using InMapz, attendees can connect with exhibitors at any time without having to physically visit the booth possibly due to time or other constraints.
Social media are critical channels for connecting with your audience. InMapz enables venue owners, tenants, and users to post and share events, photos, and news from venues.
InMapz platform provides insights into how users spend time in your venues such as when visitors visit, how long visitors spend time, and how often. Heat map reports can show where in your venues visitors spend time. These analytic can help venue owners and management improve traffic flow and space planning.
InMapz provides easy to understand reports for venue owners via a web login. Reports include the following:
InMapz can help you reward your most loyal visitors. Reward visitors for check-in to your venues. Reward visitors for spending time in your venues. Reward for posting and sharing on social media events and products from your venues. Loyalty points can be awarded based on each venue and redeemed for coupons and discounts. These engagements increase loyalty to your venues.
For events like trade shows, you may want to broadcast instant news to your attendees. InMapz provides capability for you to broadcast visitors of your venues or users of your own branded app.
Some users do not like to download apps but they still need mapping directions. For such users InMapz can text MMS maps and directions to their phones. Users can take these directions with them without having to download an app.